NASCAR – Jimmy John's
There are a few special projects that come around in one’s career - the opportunity to work on branding an entire race team for Jimmy John's and Stewart Haas Racing! We wanted to bring the Freaky Fast message to the fastest sport in America - NASCAR! With the most brand loyal fans in the world, we created a program that drove a consistent look and messaging throughout the garage and into the Jimmy John's stores. Everything from the car design, pit crew uniforms, and car hauler to branded souvenir cups, stickers, shirts, hats and other merchandise was designed and branded!